I guess you can think of it as building your Portfolio. We all know that building a quality virtual tour online can have buyers banging down your door, but what about the next property? As realtor you must always keep one ear to the ground. Anticipating and plotting on how your going to win that next exclusive listing. Consider this: Use the quality of your virtual tours to build an online portfolio.We’ve all come into contact with that one seller who has the perfect property, in the perfect location, and is selling it for a REASONABLE price. You “have to have” that listing exclusively! So how do you convince the seller that your worthy? Give them a resume that is simple, elegant, and easy to understand. Organizing your Virtual tours into an easily accessible, and easy to navigate format will allow the seller to get an idea of what you can do for them. Remember sellers are people, this means they don’t like to haggle and they don’t want to have to think very hard when making decisions. Doing this takes the pressure off them as well as you.
It goes without saying that your Virtual tour should be of “QUALITY”. I’ve been using that word loosely so let me elaborate. The photo’s should be clear and Crisp, Hi Def if at all possible. Know when and how to get those wide-angle shots, and lastly make sure the virtual tour program you’re using is simple and WORKS. You don’t want fall flat on your face when you’re in the middle of your pitch and the site isn’t working. MyVisualListings.com is one that like to use personally. It’s easy to set up and easy to use.
In the world of Public Relations “Traction” refers to the number of people you can successfully reach with a PR or Marketing campaign. Adapting this concept to the Real Estate industry is something that your everyday Realtor could benefit from. As you probably already know may Realtors create websites for their property listings. This allows the buyer to get an idea of what the property looks like via description, virtual tour, pictures etc. There’s nothing wrong with doing this, I’ve done it myself multiple times. However, when analyzing this concept I realized that there is quicker easier way to do this.
The underlying purpose in building a website and promoting it is to build traction toward your web-page and in turn, build traction toward the property that you’re trying to sell. Consider This; Use Social Media to promote that property. It will not only save you time but it will also allow you to reach a wider audience. There’s just about nothing that you can do on a traditional custom website that you can’t do through social media. Uploading pictures, tweeting, posting blurbs about the details of a home etc. I recently read an article where a guy did exactly what I’m referring to. He used Pinterest, one of the fastest growing social media sites to do it. Pinterest is a site that allows to post pictures and tiny blurbs onto a “Board” and share with friends and their friends and so on. Within 3 minutes of posting the photos to his board he had two showing request, after two weeks of the posting he was drafting an offer and averaging a showing every other day.
An impressive feat, by using Pinterest and sharing with friends through social media venues and their friends sharing with other friends he was able to maximize traction to his “site” AND “Property”. As a Realtor you need to be a Marketing and Public Relations Specialist Using Sites like Pinterest will allow you become all Three! So if you’re wondering about how you can flip some of your properties quicker try building the “Traction” to your site and property.
It goes without saying that the Real Estate industry has bounced back considerably since the housing collapse years ago. This spring/summer it seems to be as hot as ever. There are thousands of listings to be had just in Los Angeles alone, you just have to know where to look, but that’s for another post. The point is that the market is hot right now for buyers and sellers! Why you ask? Technology. Real estate has gone digital and shows no signs of ever going back. In 2012 93% of people who sold a home and 96% of people who bought a home (under the age of 44) did so online. Those who didn’t probably found their listing online.
The Web 2.0 craze has taken over everything and real estate is just another check on its list. The introduction of the MLS (Multiple listing service) app has streamlined the process considerably. What once took days, stacks of paper, and numerous phone calls can now be done with the tap of a finger. You can find the listing, give your buyer a virtual tour, and set up an appointment in minutes. This streamlining also frees you from the constraints of the community in which you work. Apps like these take you from local realtor to national realtor. You can now correlate with buyers from across the nation that are interested in commercial or residential real estate in your area.
The increasing capability of the mobile device is also fueling this fire. The fact that phones can now shoot video and photo’s in HiDef is a major deal. Combine these abilities with apps like Instagram, Twitter, and Facebook and you have your own makeshift listing site. Use these with an exclusive listing and you’ll have buyers/agents crawling to you like Oliver Twist and his bowl of gruel.
Technology has changed the market of real estate considerably and the only logical notion is that this change will continue to make it easier and quicker for agents everywhere to buy, sell, and list commercial or residential real estate. So if you’re a Realtor stuck in the stone age (which if you’re reading this then your probably not, in that case share this with a friend that is!) then it’s time get out!