Use Facebook to Maximize Your Reach!

As I’ve been harping about for the past…..forever. Web 2.0 is making it easier for realtors to market and sell their property. Yet there are still Realtors ,both commercial & residential, who are not using it to the best of its ability. So today I thought I would focus on some of the more traditional marketing aspects that Facebook gives the user.

One of the “free” aspects that Facebook gives its users is the access to GROUPS. This may seem obvious but what many people  don’t realize is that this is almost a free CRM tool for your clients. You can customize, group, and reach out to members that all share the same interest with the click of a button. Imagine if you have compiled a group of friends that are interested in commercial real estate. Instead of cold calling each one when you get a new apartment building, you post it to the group and they instantly have access.

If you want to go the paid route. Facebook gives you an option to promote your company page or ad for as low as $10 a day. This is a major tool. Because Facebook logs the website visits that members see while logged in, they  can market directly to anyone who’s ever typed in Realtor, Real Estate, etc. Your getting the best demographic and geographic data that you can get for 10 bucks a day!

Whether you decide to use paid promotion or free promotion, all Realtors should be using Facebook to maximize traction at their given properties.


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