So as we all know by now Social Media is the way to go. Many of the major companies have figured out the same. I recently read an article that focused on how companies are making their ads more user-friendly. Native ads are ads that are embedded into the page itself (Facebook news feed ad, Twitter’s promoted tweets) as opposed to the traditional banners, pop ups, etc.. When I read this, it occurred to me that this type of ad not only allows the company to swindle its way into the reader’s focus, but it also allows the ad to be seamlessly applied to mobile applications as well. How many promoted tweets or ads have we seen on our mobile devices that we didn’t know about?
As a Realtor, I instantly noticed that I should not only be taking advantage of these “Native ads”, but that I should also make sure that all my web-based platforms are mobile friendly. Social media usage is increasing drastically on mobile devices. Sites such as 4Square and Instagram are already at 99% mobile usage. Twitter is at 70% and Facebook recently reported that a little over half (51%) of its users are mobile users. This trend seems to be increasing as application UI (user interface) gets better each year. As a Realtor, you need stay on top of all emerging technology, including tech trends. If you see that more and more people are using the web from their mobile devices then it would behoove you to make sure that all of your real estate pages, virtual tours, YouTube pages, etc. are mobile enabled or mobile friendly. As a Realtor, service your Buyers and Sellers better by making things easier for them by having sites that are simple to navigate and easily accessible on any platform.
Fortunately, there are a few sites that can help you do this for free. Dudamobile is a website that will convert your website into a mobile friendly format and you can customize it as you see fit. Mobify and Gomobi are two other notable mentions. These are only a few choices of sites that will make your websites mobile friendly. As a side note, most social media sites such as Facebook and Twitter are already optimized for mobile use. So get cracking and browse through your sites to see which ones need to be mobile friendly! Be accessible on all platforms and watch your followers and conversion rates double!
- 3 Surprising Ways Social Media Has Changed Email Marketing (business2community.com)
- Be Mobile or Be History (bluewavebuzzblog.wordpress.com)