Use QR Codes and Make it Easier for Buyers and Sellers

By now we all know that the easier you make it on a Buyer or Seller, the more business you’ll get. However, some Realtors are not aware of how easy you can make it. With today’s web 2.0 technology almost all the information a person could need  about a property is at their fingertips. Most of us do our research before visiting an open house or commercial property (most of us). But what about those who just happen to be interested when walking or driving by but are too lazy to go in? Put the information in their hands with a QR code or SnapTag. One of these slapped on a Real Estate sign makes it easy for someone to scan and visit your site or information right from their mobile device.

 

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Quick Response Code (QR) – Got their start in the automotive industry by making it extremely easy for shops to identify vehicles. The usefulness of these bar codes quickly caught the business worlds eye and now they can be found in almost every industry. The appeal of the QR code is obvious. These guys can be encoded with almost anything  and link you to  just about everything with a URL attached

 

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SnapTag – You either love it or hate it. The idea behind SnapTag is to encode a logo with any data that can be encoded into a QR code. Its main premise is that QR codes can be ugly and what better way to promote your business than with your own logo. Simple enough. However, the technology hasn’t exactly caught on and some critics say the tech doesn’t work as well as it should.

 

The benefits of these codes are simple. They make it easier for the Buyer or Seller to access your information, in turn, increasing your chances of nailing that listing or selling that property. As for which one to use? I’ll let you try them both out and you can be the judge.

 

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Boost Your Real Estate Brand with Instagram & Vine

Instagram

Instagram (Photo credit: Wikipedia)

As I’ve mentioned in earlier post, the addition of video can help set you and your Real Estate business apart from the rest. As Realtors, we need to be up to date on the latest social technologies and two of the fastest emerging ones are Instagram & Vine videos. Vine is a mobile app owned by Twitter that enables its users to create and post short video clips. The service was introduced with a maximum clip length of six seconds and can be shared or embedded on social networking services such as Twitter and Facebook. Instagram is an app that previously limited the user to posting and editing photos. However, they now allow you to upload a 15 sec. video. So what can you do with a 6 – 15 sec video? A lot! Realtors are now branding themselves and their properties with sleek intelligent videos that give buyers a view of their property and a sense of how their business is conducted.

Here are a few sites that can give you examples of how Realtors are using these short videos:

ColdwellBanker

The Corcoran Group

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Photography and Your Listing

As many of us already know, photos play a major role when it comes to publicizing a property. Photos and videos grab everyone’s attention whether it’s on Facebook, printed marketing materials, or your blog/website. The photo/video must be clear, crisp, elegant etc. To achieve this many Realtors hire professionals to make sure the photos are  of quality, but what happens when professionals are not available? We’ve all been in a position where you are  touring a property for a client and you want to send them a quick pic or video to gauge their interest. Or maybe you’re not satisfied with the pictures on the MLS but you don’t have time to hire anyone. How do you make sure these photo/videos are quality? Here are a few tips for you to follow.

The Rule of Thirds – The guideline proposes that an image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections. The iPhone Makes this easy with its grid feature. If you break the image into nine sections, how do your subjects fit in those spaces? You don’t always want them in the middle.

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 Use a Tripod (when available) — this will allow you to take a longer exposure and give you crisp, clear photographs with available light.

Use all of the available lighting  — in the home, being careful not to shoot directly at bright light coming from windows unless you are using multiple exposures or exposure adjustments. When the camera sees the bright light coming from the window, it thinks there is enough light for a proper exposure; what will actually happen is the room will be underexposed and detail will be lost.

Wide-Angle lenses are best for photographing rooms, as they will show more of the room, which will enhance the space.

Never Shoot at Mid Day — When shooting the property from the outside its best to avoid shooting at mid day, this is when the Sun is at its peak and the light will cause the camera to under expose the picture.

These are just few tricks that can help you when taking photos of your listing. Happy Clicking!

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A New Social Real Estate Platform

A while back I got wind of a new Real Estate Social Media app that was considerably different from the others.  So, I decided to check it out and I must say it’s pretty good.  It’s called DreamPro and it makes communicating with Buyers and Sellers very easy.  It provides a clean sleek way of presenting properties to clients by sending them an E-Postcard.  When agents come across an image or property that they feel a client might like, they can use the DreamCards, a feature of the DreamPro app, to write text over the full-screen image and send it to clients.  They can send these through email, phone number, or any client that the agent has registered on the application.  The app will send messages to prospects that have already signed up on DreamPro’s sister app DreamHouse (for Buyers).  This makes it easier for the agent to manage “mobile farms” — the community of consumers they’ve signed up on the DreamCommerce system (the database).  All in all, it’s a simple app that can have a huge effect your efficiency and the satisfaction of your clients.  A satisfied client generates more leads, so it’s worth trying out. Happy Hunting!