Todays’ technology makes it easy for Realtors to work remotely but having and maintaining a mobile application can be a little frustrating.
It can get overwhelming when deciding what features your personalized agent branded app should have. While many apps have great features, some may have too many which can leave a buyer confused and disoriented.
The more features your app has the more places it has to glitch up and crash. The key to preventing your app from constantly crashing, confusing a user, and preventing you from having a constant headache is to simplify with these 3 features.
Mobile MLS Mapping – Most applications have this as a standard feature. When building your own app this is a must have. This feature allows the user to search for property from a “Google Maps” platform. It’s extremely user-friendly and anyone who has a smart phone (if they don’t they’ve got bigger issues) can use it.
Agent Branding – This seems like a no brainer but you’d be surprised as to how many apps do this incorrectly. Agent Branding is simply making sure the app is clearly about you. You should have features that allow the user to contact you (by phone or email) regarding a property they find on the app directly from the app. This also leaves no room for another agent to get your client!
Home Spotter – I put this on the list simply because I think it’s extremely cool! This home Spotter feature allows the user to hold his/her smart phone or tablet up to a property (as if they were taking a video or picture) and get all the info for that property. Price, listing agent, how many rooms, everything is virtually displayed over the property! This feature is just for bragging rights. You can bet the other agent doesn’t have it on his/her app and it will definitely impress your clients.
- Mobile website builder (mobilesitebuilders.wordpress.com)
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- How to Optimize Your Mobile App for Search (iacquire.com)