You can be a closing Champion but if you don’t have the deals to close in the first place, then you’re no Champ at all. Farming (lead generation) will always be a necessary part of the Realtors profession, period! Generating leads online can be tough, especially with non-conventional forms of communication that come with the introduction of social media. Here are three simple tips to enhance your online lead generation.
Manage Awareness: In order to establish a relationship, the person must first know who you are, or be aware of you. This is where web 2.0 comes in. You can improve your online presence through the use of things like Social Media, Blogs, SEO, or even online press releases. These all great ways to start, the goal is to make sure that your name comes up when someone searches the keyword “Realtor” online.
Manage Consideration: Now that people know who you are online you have to give them a reason to consider you. First impressions are important so make sure whatever they first come into contact with is quality. You can try listing some legitimate positive testimonials on your webpage. This will give the consumer a little glimpse as to how you conduct business. Provide consumers opportunities to inquire about your service by Email subscription. You now have their name and point of contact to market to.
Manage Action: Now that you have names and emails you can follow through. It may seem like a lot of work but sending a semi-personalized email to each prospect can go a long way. No one likes to be spammed so do whatever you can to make it not seem like a huge email blast. It can mean the difference between retaining a prospect or being blocked forever.
By now we are (or should be) aware that Social Media is a great way to drive business. However, you may not know that these social media venues have unique attributes that can help you hone in on the exact person you want to push your product toward. Make sure you reach your target market with these four tips.
Link content back to your own site. It goes without saying but this is a common mistake. All info put out from your page should have a link back to your site. You never know when someone might find it interesting and want to see what else you have to offer.
Add a URL to the status description if possible. Linking the update to the article directly or to a related story not only makes it easier for the reader to access, but it also makes you the go to source for anyone looking for news worthy content.
Use keyword rich descriptions (Hashtags). This makes it easier for sites like twitter and Facebook to deliver your content to those who are interested or those who are investing their time into related content. Facebook and Twitter compile massive amounts of data on every user and sell it to major corporations…You might as well cash in too!
Try and relate content to popular or trending topics. This puts your content out on a national/global field. Anyone searching or reading updates related to that topic will see your update! Use caution (or common sense) when doing this. Recently some major corporations have dropped the ball when they tried to relate their products to disasters that were “trending” on twitter.
I have yet another Real Estate App update you all you. This time I’m focusing on the basics. Through an article, I have discovered an app that covers just about everything a Realtor needs to be successful in this industry. It’s called BlueQub and it can easily be equated to the ‘Swiss Army Knife‘ for Realtors. There’s a lot that this app can do so let’s focus on some of the essentials.
To start, this app is a great Organization tool for Realtors.
Keeping track of multiple files can be frustrating but with BlueQub, the Realtor can see everything about a file or contact in one place. You can see all the property information, the people associated in the transaction, the notes, events and documents for the file, and all of your deadlines all on one simple page. This seems like a no brainer but I’ve yet to find an app that does this as seamless as this one. Organization is key to success!
In addition to the organization, BlueQub also supports many MLS markets across the Unites States and the IDX search functioned quite well when I tried it out. The photos can be displayed full-screen in the mobile app, and all of the traditional listing data is included. The article I read also stated that BlueQub currently supports more than 140 MLS areas serving most of the major metropolitan areas around the country and are adding new MLS feeds every week. Which means that your clients will never hit a dead-end when searching for a home in a particular area.