Create Value

As Realtors we are in the industry of servicing our clients, understanding their needs, and delivering impeccable service, PERIOD! With the advancement of technology and so many new apps being created hourly, it’s no wonder why we get sidetracked and distracted over the best tools to help us run our business and generate more leads. More often than not, we find a few tools for our clients as well, tell them to download the app, and leave them to their own defenses.

Technology is only one component to being a top producing Realtor. It helps us put our marketing on autopilot, track our sales, advertise our accomplishments and allows our foot in the door of people that don’t know who we are yet. But how does this help our clients? How is this better serving their need to purchase or lease Real Estate? Fundamental sales skill sets are a larger component to building rapport with your client and what we all hope to get in return… repeat business and/or referrals!

Be a resource for your client on any and all of their needs. If you don’t know the answer, be candid in telling them that and find someone who does have the answer. Your client will be more appreciative of the fact that you are working for them and not giving them the run around. Solve the problem for your client and act as if you are the ultimate think tank for them! Your client expects that you will go to bat for them in all aspects of the transaction. Going the extra mile and showing them different scenarios to resolve any objection creates value in their eyes. When you decide on some cool apps to have them download, make sure you walk them through it and how it will benefit what their goal is.

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“Be Yourself, Everyone Else Is Already Taken”

How many Realtors have you come across that sound and look like everyone else?  Their website is generic, their business card is no different from the next and their marketing pieces say the same message as their competitors.  In a world run by technology and where the cost is so minimal in giving your business a specific look and feel, it’s a wonder why a lot of Realtors have not taken advantage of the vast array of tools out there.

Let’s face it, the way business is conducted in our industry is ever changing and constantly evolving to incorporate technology and how we inform and interact with our clientele. In fact, I challenge you while you’re out on your next lunch break, to ask a few strangers how they choose a Realtor and why.  I would bet that referrals play role as well as consistent marketing.  Rarely have I come across someone that says, “I chose my Realtor because I heard they are with ‘X’ brokerage.”

On that note, why help brand a franchise or a larger company when you could brand yourself as the number one Realtor in your marketplace and the person with a wealth of information and connections on any Real Estate matters?  To be an elite Realtor, one must remember that your business relies solely on your efforts, not the efforts of your colleagues.  Knowing directly what works each time in getting a property sold and keeping your pipeline full of new business is what separates those who choose Real Estate as a hobby and those who make it a career.  So be yourself, build your brand and cultivate what it is that makes clients want to work with you, regardless of what company you are affiliated with!