4 Tips to Drive Traffic Through Social Media

By now we are (or should be) aware that Social Media is a great way to drive business. However, you may not know that these social media venues have unique attributes that can help you hone in on the exact person you want to push your product toward. Make sure you reach your target market with these four tips.

Link content back to your own site. It goes without saying but this is a common mistake. All info put out from your page should have a link back to your site. You never know when someone might find it interesting and want to see what else you have to offer.

Add a URL to the status description if possible. Linking the update  to the article directly or to a related story not only makes it easier for the reader to access, but it also makes you the go to source for anyone looking for news worthy content.

Use keyword rich descriptions (Hashtags). This makes it easier for sites like twitter and Facebook to deliver your content to those who are interested or those who are investing their time into related content. Facebook and Twitter compile massive amounts of data on every user and sell it to major corporations…You might as well cash in too!

Try and relate content to popular or trending topics. This puts your content out on a national/global field. Anyone searching or reading updates related to that topic will see your update! Use caution (or common sense) when doing this. Recently some major corporations have dropped the ball when they tried to relate their products to disasters that were “trending” on twitter.

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Use Social Media Analytics to Improve Your Real Estate Efficiency

As I’m sure you all know by now Social Media is an extremely effective and affordable marketing tool; one that every business in every industry should be utilizing. The use of Social media turns us into our own public relations or marketing firm. However, while Realtors may acknowledge the potential of these tools, they often fail to go further and see what is or  isn’t effective. This is where analytics comes in. To put it simply, the analytics of your Social Media sites are the cold hard data which come from the number of clicks, views, likes, etc. WordPress has a simple version of this on the black bar at the top of the page (for those of you who use WordPress and are logged in). Although it may seem boring, knowing the statistics of your different sites is extremely important if you want to gauge the effectiveness of your campaign. As a Realtor you need to know who is responding to the promotions you publish, whether or not they are sharing it (which means they’re excited about it), the amount of people who are actually engaged in your links, etc. All of these things can help you tailor your message toward a specific demographic or geographic, which as a Realtor, is one of the most valuable abilities to possess. Research what Buyers and Sellers like to view, replicate it, and toss of what they don’t.

So how can you get a quality analysis of your social media sites? I’ve compiled a list of what I think are the 3 best analytic programs:

Google Analytics:  Allows you measure sales and conversions, as well as gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. It includes Analysis tools, content analysis, social analysis, advertising analysis, etc.

 Radian 6: Social media monitoring tools, social media engagement software and social marketing

 Hootsuite: A better view of your social campaigns with powerful analytics tools and customizable reports that gives you a complete and comprehensive picture of your participation in social spaces. HootSuite Social Analytics closes the loop between social and digital with real-time views into campaign results.

 Each program has its own unique benefit but all provide you with valuable data that can lead you to closing more deals in a shorter amount of time. On top of that, they are very user-friendly and easy to link up to any current social media site that you may have. If you’re a Realtor and you are marketing through social media there is no reason for you not be analyzing your data on your own when these sites practically do it for you. Happy Hunting!

Make Your Real Estate Platforms Mobile Friendly

u.s. share of time spent by device-1

So as we all know by now Social Media is the way to go. Many of the major companies have figured out the same. I recently read an article that focused on how companies are making their ads more user-friendly. Native ads are ads that are embedded into the page itself (Facebook news feed ad, Twitter’s promoted tweets) as opposed to the traditional banners, pop ups, etc.. When I read this, it occurred to me that this type of ad not only allows the company to swindle its way into the reader’s focus, but it also allows the ad to be seamlessly applied to mobile applications as well. How many promoted tweets or ads have we seen on our mobile devices that we didn’t know about?

As a Realtor,  I instantly noticed that I should not only be taking advantage of these “Native ads”, but that I should also make sure that all my web-based platforms are mobile friendly. Social media usage is increasing drastically on mobile devices. Sites such as 4Square and Instagram are already at 99% mobile usage. Twitter is at 70% and Facebook recently reported that a little over half  (51%) of its users are mobile users. This trend seems to be increasing as application UI (user interface) gets better each year. As a Realtor, you need stay on top of all emerging technology, including tech trends. If you see that more and more people are using the web from their mobile devices then it would behoove you to make sure that all of your real estate pages, virtual tours, YouTube pages, etc. are mobile enabled or mobile friendly.  As a Realtor, service your Buyers and Sellers better by making things easier for them by having sites that are simple to navigate and easily accessible on any platform.

 Fortunately, there are a few sites that can help you do this for free. Dudamobile is a website that will convert your website into a mobile friendly format and you can customize it as you see fit. Mobify and Gomobi are two other notable mentions. These are only a few choices of sites that will make your websites mobile friendly.  As a side note, most social media sites such as Facebook and Twitter are already optimized for mobile use. So get cracking and browse through your sites to see which ones need to be mobile friendly!  Be accessible on all platforms and watch your followers and conversion rates double!

 

Use Facebook to Maximize Your Reach!

As I’ve been harping about for the past…..forever. Web 2.0 is making it easier for realtors to market and sell their property. Yet there are still Realtors ,both commercial & residential, who are not using it to the best of its ability. So today I thought I would focus on some of the more traditional marketing aspects that Facebook gives the user.

One of the “free” aspects that Facebook gives its users is the access to GROUPS. This may seem obvious but what many people  don’t realize is that this is almost a free CRM tool for your clients. You can customize, group, and reach out to members that all share the same interest with the click of a button. Imagine if you have compiled a group of friends that are interested in commercial real estate. Instead of cold calling each one when you get a new apartment building, you post it to the group and they instantly have access.

If you want to go the paid route. Facebook gives you an option to promote your company page or ad for as low as $10 a day. This is a major tool. Because Facebook logs the website visits that members see while logged in, they  can market directly to anyone who’s ever typed in Realtor, Real Estate, etc. Your getting the best demographic and geographic data that you can get for 10 bucks a day!

Whether you decide to use paid promotion or free promotion, all Realtors should be using Facebook to maximize traction at their given properties.

Real Estate Tech Trends – At A Glimpse

Anyone in the real estate industry knows that technology is completely revamping how the business is conducted. So with that being said, I thought This week I would give you guys and gals a few fun facts about Real Estate Tech Trends. All facts are from 2012 so you can assume that all statistics have increased if only a little bit.

VIEWING THE PROPERTY 

84% of buyers say Photo’s are the most useful when looking at a property.

34% prefer Virtual tours.

21% prefer Videos.

WHERE BUYERS COME FROM

42% of buyers found the home they purchased on the internet.

34% of buyers found the home they purchased from an Agent.

10% of buyer found the home they purchased from a yard sign.

6% from a friend

5% from the builder

1% seller

WHAT BUYERS WANT FROM REAL ESTATE PROFESSIONAL

50% of buyers say they want a real estate professional to help them find the right home.

12% say they want a real estate professional to help them negotiate terms while another 12% want help negotiating price.

8% what help determining what comparable homes were sold for.

7% want help with paperwork.

When the California Association of Realtors asked buyers and sellers where they found their real estate professional, the numbers for Internet increased dramatically. In California the numbers look like this:

70% of buyers and 75% sellers found their agent online.

60% of people Googled their Agent.

74% of sellers used “SOCIAL MEDIA”!!!

LISTING SYNDICATION (breakdown of Top Referring websites)

48% referrals come from Craigslist

31% come from Facebook

7% from Realtor.com

6% from Zillow and another 6% from Trulia

Your best bet as a realtor is to have all your bases covered, Happy Hunting! MORE DATA TO COME.

Tech Savvy Real Estate Agents have the Edge

It goes without saying that the Real Estate industry has bounced back considerably since the housing collapse years ago. This spring/summer it seems to be as hot as ever. There are thousands of listings to be had just in Los Angeles alone, you just have to know where to look, but that’s for another post. The point is that the market is hot right now for buyers and sellers! Why you ask? Technology. Real estate has gone digital and shows no signs of ever going back. In 2012 93% of people who sold a home and 96% of people who bought a home (under the age of 44) did so online. Those who didn’t probably found their listing online.

The Web 2.0 craze has taken over everything and real estate is just another check on its list. The introduction of the MLS (Multiple listing service) app has streamlined the process considerably. What once took days, stacks of paper, and numerous phone calls can now be done with the tap of a finger. You can find the listing,  give your buyer a virtual tour, and set up an appointment in minutes. This streamlining also frees you from the constraints of the community in which you work. Apps like these take you from local realtor to national realtor. You can now correlate with buyers from across the nation that are interested in commercial or residential real estate in your area.

The increasing capability of the mobile device is also fueling this fire. The fact that phones can now shoot video and photo’s in HiDef is a major deal. Combine these abilities with apps like Instagram, Twitter, and Facebook and you have your own makeshift listing site. Use these with an exclusive listing and you’ll have buyers/agents crawling to you like Oliver Twist and his bowl of gruel.

Technology has changed the market of real estate considerably and the only logical notion is that this change will continue to make it easier and quicker for agents everywhere to buy, sell, and list commercial or residential real estate. So if you’re a Realtor stuck in the stone age (which if you’re reading this then your probably not, in that case share this with a friend that is!) then it’s time get out!