“Be Yourself, Everyone Else Is Already Taken”

How many Realtors have you come across that sound and look like everyone else?  Their website is generic, their business card is no different from the next and their marketing pieces say the same message as their competitors.  In a world run by technology and where the cost is so minimal in giving your business a specific look and feel, it’s a wonder why a lot of Realtors have not taken advantage of the vast array of tools out there.

Let’s face it, the way business is conducted in our industry is ever changing and constantly evolving to incorporate technology and how we inform and interact with our clientele. In fact, I challenge you while you’re out on your next lunch break, to ask a few strangers how they choose a Realtor and why.  I would bet that referrals play role as well as consistent marketing.  Rarely have I come across someone that says, “I chose my Realtor because I heard they are with ‘X’ brokerage.”

On that note, why help brand a franchise or a larger company when you could brand yourself as the number one Realtor in your marketplace and the person with a wealth of information and connections on any Real Estate matters?  To be an elite Realtor, one must remember that your business relies solely on your efforts, not the efforts of your colleagues.  Knowing directly what works each time in getting a property sold and keeping your pipeline full of new business is what separates those who choose Real Estate as a hobby and those who make it a career.  So be yourself, build your brand and cultivate what it is that makes clients want to work with you, regardless of what company you are affiliated with!

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