You can be a closing Champion but if you don’t have the deals to close in the first place, then you’re no Champ at all. Farming (lead generation) will always be a necessary part of the Realtors profession, period! Generating leads online can be tough, especially with non-conventional forms of communication that come with the introduction of social media. Here are three simple tips to enhance your online lead generation.
Manage Awareness: In order to establish a relationship, the person must first know who you are, or be aware of you. This is where web 2.0 comes in. You can improve your online presence through the use of things like Social Media, Blogs, SEO, or even online press releases. These all great ways to start, the goal is to make sure that your name comes up when someone searches the keyword “Realtor” online.
Manage Consideration: Now that people know who you are online you have to give them a reason to consider you. First impressions are important so make sure whatever they first come into contact with is quality. You can try listing some legitimate positive testimonials on your webpage. This will give the consumer a little glimpse as to how you conduct business. Provide consumers opportunities to inquire about your service by Email subscription. You now have their name and point of contact to market to.
Manage Action: Now that you have names and emails you can follow through. It may seem like a lot of work but sending a semi-personalized email to each prospect can go a long way. No one likes to be spammed so do whatever you can to make it not seem like a huge email blast. It can mean the difference between retaining a prospect or being blocked forever.
- Will Twitter’s Lead Generation Card Improve Leads? (business2community.com)
- Lead Generation: The Differences Between Online and Offline Leads [INFOGRAPHIC] (blogs.salesforce.com)
- 50 Ways to Generate Leads with Social Media (blogs.salesforce.com)