3 TIps For Lead Generation

You can be a closing Champion but if you don’t have the deals to close in the first place, then you’re no Champ at all. Farming (lead generation) will always be a necessary part of the Realtors profession, period! Generating leads online can be tough, especially with non-conventional forms of communication that come with the introduction of social media. Here are three simple tips to enhance your online lead generation.

Manage Awareness: In order to establish a relationship, the person must first know who you are, or be aware of you. This is where web 2.0 comes in. You can improve your online presence through the use of things like Social Media, Blogs, SEO, or even online press releases. These all great ways to start, the goal is to make sure that your name comes up when someone searches the keyword “Realtor” online.

Manage Consideration: Now that people know who you are online you have to give them a reason to consider you. First impressions are important so make sure whatever they first come into contact with is quality. You can try listing some legitimate positive testimonials on your webpage. This will give the consumer a little glimpse as to how you conduct business. Provide consumers opportunities to inquire about your service by Email subscription. You now have their name and point of contact to market to.

Manage Action: Now that you have names and emails you can follow through. It may seem like a lot of work but sending a semi-personalized email to each prospect can go a long way. No one likes to be spammed so do whatever you can to make it not seem like a huge email blast. It can mean the difference between retaining a prospect or being blocked forever.

How to Design A Better Real Estate Website

Although this is titled how to build a better ‘Real Estate’ website, the tips that I’m about to give you can be applied to any website. As I’ve said before realtors have to be well versed in a wide variety of skills, web design is one you should add to your repertoire. Most of us are already using the multitude of web 2.0 applications and free websites that are available (if you’re not you should be). However, you’re doing yourself and/or your company a great disservice if this website is poorly designed.  There is an acronym that I came across a few years ago that has helped me design all my webpages, blogs, etc. –C.R.A.P.   ironic isn’t it? How can CRAP help me build a better website, I’ll tell you!

C.R.A.P. stands for Contrast. Repetition. Alignment. & Proximity

Contrast:   The concept of contrast is to avoid elements  that are visually similar. Most often this refers to color, but can also include  size, line thickness, shape etc. Make sure the background color of your webpage doesn’t clash with the copy. Try and make things like your headings, text, sub headings etc a little different. This allows the reader to visually understand ‘what is what’ without actually having to read(people are lazy). Sometimes the smallest change can make all the difference. Contrast is going to be the most visually effect tool your going to use.

Repetition: Many people get confused when trying to adhere to both repetition and contrast. The goal of this is repeat visual elements of the design throughout the piece. Categorize your subjects and stick to it. You should keep the same font size & font for all subtext, the same font size & font  for all main headings and so on. This helps develop the organization and will give you an overall theme to your webpage.

Alignment: Nothing should be placed on the page arbitrarily. Every element should have some visual connection with another element on the page. This gives your page a clean, organized, and professional look. If the main copy is aligned left then the rest of the page should be as well.

Proximity: Items on your webpage that relate to each other should be grouped close together. When several items are in close proximity to each other, they become one visual unit rather than several separate units. Much like alignment this helps organize information and reduces clutter.

Naturally these aren’t strict rules. There are going to be some exceptions that may work depending on its purpose. However for the realtor that is looking to bring themselves into the 21st century these are some pretty solid guidelines to adhere to. Don’t try to overdo it, simple is often the best way to go. The presentation of the property should be your main focus, anything else might take away from that.