3 TIps For Lead Generation

You can be a closing Champion but if you don’t have the deals to close in the first place, then you’re no Champ at all. Farming (lead generation) will always be a necessary part of the Realtors profession, period! Generating leads online can be tough, especially with non-conventional forms of communication that come with the introduction of social media. Here are three simple tips to enhance your online lead generation.

Manage Awareness: In order to establish a relationship, the person must first know who you are, or be aware of you. This is where web 2.0 comes in. You can improve your online presence through the use of things like Social Media, Blogs, SEO, or even online press releases. These all great ways to start, the goal is to make sure that your name comes up when someone searches the keyword “Realtor” online.

Manage Consideration: Now that people know who you are online you have to give them a reason to consider you. First impressions are important so make sure whatever they first come into contact with is quality. You can try listing some legitimate positive testimonials on your webpage. This will give the consumer a little glimpse as to how you conduct business. Provide consumers opportunities to inquire about your service by Email subscription. You now have their name and point of contact to market to.

Manage Action: Now that you have names and emails you can follow through. It may seem like a lot of work but sending a semi-personalized email to each prospect can go a long way. No one likes to be spammed so do whatever you can to make it not seem like a huge email blast. It can mean the difference between retaining a prospect or being blocked forever.

4 Tips to Drive Traffic Through Social Media

By now we are (or should be) aware that Social Media is a great way to drive business. However, you may not know that these social media venues have unique attributes that can help you hone in on the exact person you want to push your product toward. Make sure you reach your target market with these four tips.

Link content back to your own site. It goes without saying but this is a common mistake. All info put out from your page should have a link back to your site. You never know when someone might find it interesting and want to see what else you have to offer.

Add a URL to the status description if possible. Linking the update  to the article directly or to a related story not only makes it easier for the reader to access, but it also makes you the go to source for anyone looking for news worthy content.

Use keyword rich descriptions (Hashtags). This makes it easier for sites like twitter and Facebook to deliver your content to those who are interested or those who are investing their time into related content. Facebook and Twitter compile massive amounts of data on every user and sell it to major corporations…You might as well cash in too!

Try and relate content to popular or trending topics. This puts your content out on a national/global field. Anyone searching or reading updates related to that topic will see your update! Use caution (or common sense) when doing this. Recently some major corporations have dropped the ball when they tried to relate their products to disasters that were “trending” on twitter.

A New Social Real Estate Platform

A while back I got wind of a new Real Estate Social Media app that was considerably different from the others.  So, I decided to check it out and I must say it’s pretty good.  It’s called DreamPro and it makes communicating with Buyers and Sellers very easy.  It provides a clean sleek way of presenting properties to clients by sending them an E-Postcard.  When agents come across an image or property that they feel a client might like, they can use the DreamCards, a feature of the DreamPro app, to write text over the full-screen image and send it to clients.  They can send these through email, phone number, or any client that the agent has registered on the application.  The app will send messages to prospects that have already signed up on DreamPro’s sister app DreamHouse (for Buyers).  This makes it easier for the agent to manage “mobile farms” — the community of consumers they’ve signed up on the DreamCommerce system (the database).  All in all, it’s a simple app that can have a huge effect your efficiency and the satisfaction of your clients.  A satisfied client generates more leads, so it’s worth trying out. Happy Hunting!

Benefits of Info-graphics on Your Website

Info-graphic or Information graphic, are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. The process of creating info-graphics can be referred to as data visualization,information design, or information architecture………Sounds boring doesn’t it?  Of course it does, but it can actually stand to make your website more exciting. To put the above paragraph in simpler terms an info-graphic takes data (usually numerical, statistics, ratios, etc.) and puts it into a fun and easy to understand picture.  Here is an example of an info graphic depicting Social Media use as it relates to the Real Estate industry.

 

social-media-marketing-for-real-estate-infographic-02

Simple, to the point, and most of all it’s interesting! What took me an entire page of text to explain can be done in seconds with a simple picture. We live in world of instant gratification. People want you to get to the point immediately or they’ll lose interest. Placing an info-graphic on your website will not only help you organize your information into an easy to understand format but it will also help you keep the reader’s attention.  Chances are the info-graphic in the center of the page is the first thing you looked at and from there you decided to read the text. As a Realtor you should use this to your advantage.

So how can you as a Realtor use info-graphics? Any way you want to. I’ve seen them used to announce new listings, community updates, and used to chart a certain Realtors success for the past few years. The uses are only limited to your imagination.  Here are a few sites that will help you design an info-graphic quickly. Each has its own unique graphic generator but all create quality info-graphic. Try all and see which one you like the best!

-> Infogr.am

-> Visual.ly

-> Piktochart

 

 

Use Social Media Analytics to Improve Your Real Estate Efficiency

As I’m sure you all know by now Social Media is an extremely effective and affordable marketing tool; one that every business in every industry should be utilizing. The use of Social media turns us into our own public relations or marketing firm. However, while Realtors may acknowledge the potential of these tools, they often fail to go further and see what is or  isn’t effective. This is where analytics comes in. To put it simply, the analytics of your Social Media sites are the cold hard data which come from the number of clicks, views, likes, etc. WordPress has a simple version of this on the black bar at the top of the page (for those of you who use WordPress and are logged in). Although it may seem boring, knowing the statistics of your different sites is extremely important if you want to gauge the effectiveness of your campaign. As a Realtor you need to know who is responding to the promotions you publish, whether or not they are sharing it (which means they’re excited about it), the amount of people who are actually engaged in your links, etc. All of these things can help you tailor your message toward a specific demographic or geographic, which as a Realtor, is one of the most valuable abilities to possess. Research what Buyers and Sellers like to view, replicate it, and toss of what they don’t.

So how can you get a quality analysis of your social media sites? I’ve compiled a list of what I think are the 3 best analytic programs:

Google Analytics:  Allows you measure sales and conversions, as well as gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. It includes Analysis tools, content analysis, social analysis, advertising analysis, etc.

 Radian 6: Social media monitoring tools, social media engagement software and social marketing

 Hootsuite: A better view of your social campaigns with powerful analytics tools and customizable reports that gives you a complete and comprehensive picture of your participation in social spaces. HootSuite Social Analytics closes the loop between social and digital with real-time views into campaign results.

 Each program has its own unique benefit but all provide you with valuable data that can lead you to closing more deals in a shorter amount of time. On top of that, they are very user-friendly and easy to link up to any current social media site that you may have. If you’re a Realtor and you are marketing through social media there is no reason for you not be analyzing your data on your own when these sites practically do it for you. Happy Hunting!

Real Estate Tech Trends : Part – II

Last month I gave you guys a list of trends relating to technology and how buyers and sellers use it to find a their agents. So today I’m gonna give you a few more statistics for you to use in your daily hustle and bustle.

Why Buyers choose their Agent:

24% Say they chose a Buyer who is honest and trustworthy.

21% Say they chose a Buyer based on their reputation.

15% Say they used an agent that was a friend or family member.

12% Say they chose an agent based on their knowledge of the neighbor.

9% Say they chose an agent because they thought the agent had a caring personality.

6% Say they chose the agent because they received a timely response.

5% Say it was the Prestige of the firm.

4% other.

Expected Response time <VS> Actual Response Time:

SELLERS:

77% of seller expect a response from their agent within 30 minutes of an inquiry.

45% of sellers expect an instant reply from their agents after an inquiry.

Only 24% of Agents respond to sellers within 30 minutes of initial contact.

BUYERS:

88% of buyers expect a reply within 1 hour of inquiry.

42% of buyers expect to be contacted instantly.

Only 30% of Agents respond to Buyers within 1 hour of inquiry. 

Response Time importance:

6% of buyers say response time is somewhat important when selecting their agents.

94% of buyers say that response time is Very Important when selecting their agents.

All Say that Response Time was important.

Repeat Business:

74% of buyers say that they would definitely use an agent that was recommended to them by others.

15% of buyers say that would probably use an agent recommended by others.

5% of buyers say that they would probably not use an agent recommended by others.

4% of buyers say that they would definitely not use an agent recommended by others.

2% of buyers said they don’t know.

Only 10% of buyers actually used agents they had previously used.

This is only Part II of Real Estate and Tech Trends. Part III will be coming soon and focuses on how Buyers & Sellers use and respond to both new and traditional marketing tactics!

Make Your Real Estate Platforms Mobile Friendly

u.s. share of time spent by device-1

So as we all know by now Social Media is the way to go. Many of the major companies have figured out the same. I recently read an article that focused on how companies are making their ads more user-friendly. Native ads are ads that are embedded into the page itself (Facebook news feed ad, Twitter’s promoted tweets) as opposed to the traditional banners, pop ups, etc.. When I read this, it occurred to me that this type of ad not only allows the company to swindle its way into the reader’s focus, but it also allows the ad to be seamlessly applied to mobile applications as well. How many promoted tweets or ads have we seen on our mobile devices that we didn’t know about?

As a Realtor,  I instantly noticed that I should not only be taking advantage of these “Native ads”, but that I should also make sure that all my web-based platforms are mobile friendly. Social media usage is increasing drastically on mobile devices. Sites such as 4Square and Instagram are already at 99% mobile usage. Twitter is at 70% and Facebook recently reported that a little over half  (51%) of its users are mobile users. This trend seems to be increasing as application UI (user interface) gets better each year. As a Realtor, you need stay on top of all emerging technology, including tech trends. If you see that more and more people are using the web from their mobile devices then it would behoove you to make sure that all of your real estate pages, virtual tours, YouTube pages, etc. are mobile enabled or mobile friendly.  As a Realtor, service your Buyers and Sellers better by making things easier for them by having sites that are simple to navigate and easily accessible on any platform.

 Fortunately, there are a few sites that can help you do this for free. Dudamobile is a website that will convert your website into a mobile friendly format and you can customize it as you see fit. Mobify and Gomobi are two other notable mentions. These are only a few choices of sites that will make your websites mobile friendly.  As a side note, most social media sites such as Facebook and Twitter are already optimized for mobile use. So get cracking and browse through your sites to see which ones need to be mobile friendly!  Be accessible on all platforms and watch your followers and conversion rates double!

 

Real Estate Tech Trends – At A Glimpse

Anyone in the real estate industry knows that technology is completely revamping how the business is conducted. So with that being said, I thought This week I would give you guys and gals a few fun facts about Real Estate Tech Trends. All facts are from 2012 so you can assume that all statistics have increased if only a little bit.

VIEWING THE PROPERTY 

84% of buyers say Photo’s are the most useful when looking at a property.

34% prefer Virtual tours.

21% prefer Videos.

WHERE BUYERS COME FROM

42% of buyers found the home they purchased on the internet.

34% of buyers found the home they purchased from an Agent.

10% of buyer found the home they purchased from a yard sign.

6% from a friend

5% from the builder

1% seller

WHAT BUYERS WANT FROM REAL ESTATE PROFESSIONAL

50% of buyers say they want a real estate professional to help them find the right home.

12% say they want a real estate professional to help them negotiate terms while another 12% want help negotiating price.

8% what help determining what comparable homes were sold for.

7% want help with paperwork.

When the California Association of Realtors asked buyers and sellers where they found their real estate professional, the numbers for Internet increased dramatically. In California the numbers look like this:

70% of buyers and 75% sellers found their agent online.

60% of people Googled their Agent.

74% of sellers used “SOCIAL MEDIA”!!!

LISTING SYNDICATION (breakdown of Top Referring websites)

48% referrals come from Craigslist

31% come from Facebook

7% from Realtor.com

6% from Zillow and another 6% from Trulia

Your best bet as a realtor is to have all your bases covered, Happy Hunting! MORE DATA TO COME.

The Value of Pairing a Video with your Property Listing is Priceless!

As we all know Real Estate is an industry that gives the power to the individual. Sure there are huge companies like Realtor.com, MLS.com, Zillow etc. that have thrown money at having the most listings and data but none of them actually SELL the property. The Realtor is the deciding factor in that arena. To paraphrase some of my earlier post, the advance of technology has literally put the power in the realtors hands. This power (technology) actually gives the realtor an advantage over a lot of these huge realty companies and today I’m going to point out a very simple but very powerful tool available to everyone. VIDEO! I saw a realtor do something that I thought was brilliant at an open house that I recently had. She asked me if I was ok with her taking a video for her client. Naturally, I said “Sure”. It’s what she did after taking the video of the house that caught my attention. She proceeded the record the neighborhood, and the traffic of a near by intersection. That’s when I realized that SHE WAS A GENIUS !

Video is something that just about everyone has access to through their computers and/or their smart phones. Much like a photograph, video can convey a sense of personality and intimacy. These traits are what make video such a powerful tool to the realtor. With a video you now have the ability to capture things that a huge company cannot. With tap of a button you can send your client a realistic view of the condition of the neighborhood, the neighbors (that’s always important), traffic, schools, construction(if any), condition of home, etc. The uses are endless. This creates a deeper level of trust between you and your client, something that is sure to be conveyed when recommending you to a friend. Current Technology not only allows you to share the video instantly but it allows you to stream live if needed.

Video is a crucial addition to realtors who want to take their business to the next level. Going the extra mile to create a quality video could not only be the deciding factor in your sale, but it could also be the deciding factor in the potential for future listings. So before posting your next listing think about using video to do something “outside the box”.

Real Estate makes its way to Google Glass

Image representing Trulia as depicted in Crunc...

Image via CrunchBase

With the premier of Google’s new futuristic wearable computer, Google Glass, industries have been trying to figure out how they can capitalize on the many  uses of the device. The Real Estate industry is no exception. With features like photo/video capture, Google Map navigation, live video sharing, etc. the Real Estate industry stands to gain the most from this invention.

Imagine being able to share the video, photos, layout, price, and listing agent of a property just by looking at it? Talk about streamlining a process?! That’s exactly what Real Estate social media company Trulia plans on doing. Trulia has recently announced that it is developing an application for Google Glass. The app will allow the user to not only get photo/video of the property, but it will also give directions to the property as well as allow the user to call the listing agent directly from his/her device. I’m sure as this device becomes more common in society, so will the need for Realtors to make thier listings Glass compatable.